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Using The Wonderful World Of Social Media
Using The Wonderful World Of Social Media
Like it or not, if you sell on line, you need to be involve the wonderful world of social media. As with search marketing, there is both an “organic” and an advertising component to marketing on social networks, news and media sharing sites.
As social media usage increases month over month, marketers have found a way to use these popular sites as channels for promotion. Companies have been using MySpace for years to create custom pages for their promotion and making friends with current and potential customers in and around their target demographic.
Now that a savvy online marketer can build a profile, network and strategically contact said, it is time to bring in the advertising. Here are 5 things to know about social media advertising.
Understand your targeted social media channel –
By knowing who is using which social media site, you can promote your products to their targeted audience on the appropriate social site. Just as a point of interest, Facebook users represent an older, more mature crowd than MySpace users, so if you were advertising rap music it might not be the most appropriate content on Facebook.
Target the correct users with your message –
I some times think you need to have a degree in psychology when it comes to advertising particularly since when using social media’s you are really trying to get into the heads of those who will be viewing you material. How you phrase your ad is often more important than what is actually said. Who are you targeting? Young affluent customers, middle age blue collar workers, senior citizens, ect.. You get the idea. When my children were young and I just teaching them how to fish, I would tell them that if you want to catch fish you use the bait that the fish are striking on.
Ensure the advertisements are supplementing the present content on the social site –
If your social media location is primarily made up of young singles and most of the conversations taking place are about dating and such things, it doesn’t make much sense to be placing advertising there for children’s clothing.
Have a social networking presence –
Integrating social media advertisements with social media usage is just plain smart: two impressions are better than one. And because searchers seeing either a brand name or a company name, PPC ads are likely to then click on the organic results for the same company, social media users could see the advertisements and search for the same company as a user on Facebook, Flickr or del.icio.us.
Another interesting thing is tha seeing a company successfully networking with the opinionated and persnickety social media community can really boost their reputation as being a caring company that is just “one of the guys.” Many people respect companies that are more down to earth and that interact with their customer base.
The time to get on board the social media train is now –
Just like with social media networking, the early bird gets the worm. Being one of the first to successfully use social media as an advertising vehicle shows innovation and understanding who will respond best to the advertisement’s messaging.
Incorporating social media advertisements with social media networking practices can give more impressions to the companies’ targeted users as well as a channel for users to connect with the company they trust.
Like it or not, if you sell on line, you need to be involve the wonderful world of social media. As with search marketing, there is both an “organic” and an advertising component to marketing on social networks, news and media sharing sites.
As social media usage increases month over month, marketers have found a way to use these popular sites as channels for promotion. Companies have been using MySpace for years to create custom pages for their promotion and making friends with current and potential customers in and around their target demographic.
Now that a savvy online marketer can build a profile, network and strategically contact said, it is time to bring in the advertising. Here are 5 things to know about social media advertising.
Understand your targeted social media channel –
By knowing who is using which social media site, you can promote your products to their targeted audience on the appropriate social site. Just as a point of interest, Facebook users represent an older, more mature crowd than MySpace users, so if you were advertising rap music it might not be the most appropriate content on Facebook.
Target the correct users with your message –
I some times think you need to have a degree in psychology when it comes to advertising particularly since when using social media’s you are really trying to get into the heads of those who will be viewing you material. How you phrase your ad is often more important than what is actually said. Who are you targeting? Young affluent customers, middle age blue collar workers, senior citizens, ect.. You get the idea. When my children were young and I just teaching them how to fish, I would tell them that if you want to catch fish you use the bait that the fish are striking on.
Ensure the advertisements are supplementing the present content on the social site –
If your social media location is primarily made up of young singles and most of the conversations taking place are about dating and such things, it doesn’t make much sense to be placing advertising there for children’s clothing.
Have a social networking presence –
Integrating social media advertisements with social media usage is just plain smart: two impressions are better than one. And because searchers seeing either a brand name or a company name, PPC ads are likely to then click on the organic results for the same company, social media users could see the advertisements and search for the same company as a user on Facebook, Flickr or del.icio.us.
Another interesting thing is tha seeing a company successfully networking with the opinionated and persnickety social media community can really boost their reputation as being a caring company that is just “one of the guys.” Many people respect companies that are more down to earth and that interact with their customer base.
The time to get on board the social media train is now –
Just like with social media networking, the early bird gets the worm. Being one of the first to successfully use social media as an advertising vehicle shows innovation and understanding who will respond best to the advertisement’s messaging.
Incorporating social media advertisements with social media networking practices can give more impressions to the companies’ targeted users as well as a channel for users to connect with the company they trust.
Replies to This Discussion
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Permalink Reply by Katie on
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Now I just have to figure out who my target market is... eheheh. Kind of hard since I have never met most of them. How could I tactfully go about asking my previous web customers their age? Or maybe I should have a contest and ask them where they were when Kennedy was shot... if they were born yet :)
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Permalink Reply by David Meier on -
Using a simple survey is one easy way Katie. No more than 3 questions. Something like this:
1 - What is your favorite type of pottery (or whatever you want to use) Give 3 choices A, B, C?
2 - What decade where you born in?
3 - What type of home decor do you have?
Offer a 5 or 10% discount to all those answering the survey
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Permalink Reply by David Meier on
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A contest is a great idea.
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Permalink Reply by Patricia Dippre on
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I'm not sure what 'organic' means-in reference to advertising-that is. I know what market I'm trying to reach, but I'm still trying to figure out, how and where to reach them.
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Permalink Reply by sarah on -
Hello,
I totally agree with you social bookmarking is quite beneficial for the sites , i launched my site it was about handmade paper products, initially i was not getting proper response, but bookmarking helps me in improving the status of my site .
Regards,
sarah_9
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Permalink Reply by Margo on
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Hey David--
Been social bookmarking for about a month now and have definitely increased my views to my shops but sales are few and far between. Do feel that targeting your market is really helpful and I do try on twitter, facebook, delicious, stumbleupon, kaboodle just to name a few. It is definitely hard work especially in these difficult times. Do appreciate the time you have been taking to motivate us in the right direction!
margo
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